Fernão Pó WinerySocial Media

Approaching brand and consumers through the potential of social media

Founded in the 1950s, the company grew linked to the region's winemaking tradition

Client

Fernão Pó Winery

Year

2023

Services

Social Media Marketing
Copywriting
Photo & Video

Key features

Social Brand Mood
Content Production
Community Management
Paid Campaigns

#PeninsuladeSetubal #Wine #SocialMedia #Marketing

Founded in the 1950s by Aníbal Silva Freitas, Fernão Pó Winery grew up linked to the region’s winemaking tradition. At that time, the village of Fernando Pó was a pilgrimage point for families coming from all over the country in search of the best wines to supply themselves throughout the year.

Fernão Pó Winery had a partner working the brand’s social media but with little knowledge about the wine industry, which resulted in poor performance and lack of interest from the community. Thereby, we were challenged to change the current status with our wine expertise and focus.

We developed a completely renewed line of communication that brought the brand closer to its followers and consumers focused on original content. Fernão Pó Winery's metrics all grew both on Instagram and Facebook: engagement, reach, impressions and followers.