Barão da Várzea do DouroResponsive Website
Writing the history of a Douro noble name legacy in the digital world
A brand that celebrates a noble title granted by one of only two Portuguese queens
Client
Barão da Várzea do Douro
Year
2022
Services
Responsive Website
Content Management
Search Engine Optimization
Photography
Key features
Bottle Shots
Performance Optimization
Firewall and Anti-Malware
#Douro #Wine #Webdesign #SEO #UIUX #Photography
Barão da Várzea do Douro is a new wine brand created by the Lencastre family, descendants of Antão Garcês Pinto de Madureira, first awarded the title of Barão da Várzea do Douro by Queen Maria II on July 16, 1846.
Like any new brand or project, Barão da Várzea do Douro needed to present itself in the digital world as part of a fast and consolidated strategy of internationalization in several key markets.
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Simplicity, elegance and accuracy. That's how we idealized Barão da Várzea do Douro website to perfectly mirror the core brand values in the digital ecosystem.
The website counts with cool photos, a very simple content architecture, intuitive navigation and CMS integration. The brand quickly raised awareness and propagation in the market and quite adapted to the new consumer who enjoys discovering traditional wines with a touch of glam.
Our work with Barão da Várzea do Douro allowed the brand to center its commercial strategy on the website for a fast global expansion. The brand successfully established several B2B partnerships in the national and export markets like United Kingdom, Liechtenstein or Brazil.
