Casa de Vila NovaSocial Media
Building the awareness where the consumers spend their time
A centuries-old wine producer creating wines for the new generations
Client
Casa de Vila Nova
Year
2020
Services
Social Media Marketing
Copywriting
Photo & Video
Key features
Social Brand Mood
Content Production
Community Management
Paid Campaigns
#VinhoVerde #Wine #Copy #SocialMedia #Marketing
In the Lencastre family since the 12th century, Casa de Vila Nova expanded and grew until the 20th century from its legendary tower in blocks successively built and restored. After several decades of investments and improvements, Casa de Vila Nova introduced its own brand wines to the market and remains in the same family for more than 8 centuries.
Being aware that consumers often seek social media to validate a brand, Casa de Vila Nova trusted us to develop its social media strategy focused on communicating a centuries-old wine producer targeted at the new generations. Until now, this work was done internally but with a lack of consistency, frequency and quality content.
